Designing a new dental website for improved traffic and leads

Reasons Why Your Dental Website Needs A New Design

Creating an inviting atmosphere for your dental office begins with a strong and welcoming website. We all know that dentists have busy lives and other priorities, so it’s not unusual for the office’s website to need an upgrade. However, upgrades should take priority for a few different reasons which we’ll explain below.

Why Do You Need A Good Website Design?

A strong website design can not only reinforce your brand image but can also drive new and potential clients to your site where they can learn about your services, employees, and the space itself. Ideally, you want your website to be user-friendly and inviting. A dental office’s website is often the first impression that potential clients have of the business. You want to make the most of your online visitors and invite them to book an appointment.

If you have an outdated website that isn’t helping you reach your business goals and your prospective patients, you likely need to consider a change.

Creating a blueprint for mobile dental website

Do A Website Evaluation

One of the first things you should do when looking at creating a new dental website design is to conduct an evaluation. In order to make concrete and successful changes, you have to figure out where your dental website needs improvement and where it is already doing well. If you don’t have this information, you may not be making changes that actually yield results for your dental practice.

What's Working?

When doing your dental website evaluation, you want to know what you’re currently doing well. Are there things that your existing patients have said they like about your website? Are there design elements that work for the type of dental practice you run?

Go through your entire website and ask yourself these questions. You may even act as a potential patient who is looking at your dental website for the first time. You will also want to look at the metrics and analytics for your current website. These statistics can provide more information about leads that are generated through your website. For example, is your contact form leading to phone calls and appointments? You can look at this data and see where your strengths are.

Performance evaluation sheet for web design

What's Not Working?

While your current web design may have strengths, there are most likely some weaknesses scattered throughout as well. Think back to some example questions that you can ask yourself while evaluating your website.

What are your online reviews and past patient reviews saying? Is the website up to date with current team members, office hours, and location? Are potential patients able to schedule appointments through the website? Does your dental practice come up in relevant search results? These are all aspects to consider when evaluating your dental website design and when considering changes.

3 Reasons Why Great Dental Websites Are So Necessary

Now, you may be wondering why a good website design is so important, even for dentists. Well, let’s take a look at three reasons why you need a great site for your dental practice.

1. Investing In Your Marketing Can Help Your Dental Practice Grow

Digital marketing plays a huge role in any business, even dental practices. A strong marketing strategy can be used to help healthcare providers grow their practices and bring in new patients. When you run marketing campaigns, you can raise awareness about your practice through social media, search engine optimization, patient reviews, and so much more.

Investing in your dental marketing plan involves having an up-to-date site that generates leads and grows your practice. Especially if you are a new dentist looking for more patients, a strong marketing campaign can take your practice to a new level.
Want to make your practice thrive? Invest in a good web design.

Online marketing graphic on phone

2. You Want Your Patients To Feel Comfortable

As many of us know, there are quite a few people out there who have a fear of the dentist. Because of this, an inviting and comfortable dental web design is key to bringing in new patients.

A warm and welcoming web design could mean including photos of your administration, dental hygienists, and dentists. It could also mean sharing pictures of the office space or waiting room.

Another option to consider would be sharing past testimonials or a patient journey so that people can get a sense of the experience at your practice. Having an option for a free consultation or phone call to chat about your services and dental team with new patients can also help create a welcoming environment on your website.

3. Generate More Bookings With A Responsive Design

One last reason dentists will want strong websites is to generate bookings and appointments. That being said, the first step is to actually bring potential patients to your website. This can be done through optimized content that allows your website to show up on search engines.

Keyword research should be done to find out which keywords and phrases used on your website content can bring in more users to your web pages. SEO (search engine optimization) is a fundamental part of your website and can boost your visits tremendously.

When patients book appointments, they can often do so through a phone call, in-person meeting, or online booking software. Ideally, it is recommended that a dental practice website have an option to book an appointment or schedule a consultation right on the web page.

Whether your users are on a desktop or mobile device, they should be able to navigate your practice online and be able to make an appointment request if they decide to move forward.

Person writing down dental appointment in planner

Think About Your Dental Marketing Strategy

Your dental practice web design is an integral part of your dental marketing strategy and online presence. Reaching potential patients often starts on your website and social media platforms, so it’s important that you have a site that is properly optimized to bring in new clients and generate appointments.

You want your marketing components to be unified and crafted with your goals in mind. The best dental websites help the practice grow, make your potential patients feel comfortable, and call them to book appointments.

Hire A Marketing Agency

If you’re too busy to improve your dental web design, it’s time you consider hiring a marketing agency that can help you accomplish your goals.

Merged Dental Marketing

A good dental website design starts with a good marketing agency. That’s where Merged Dental Marketing is here to help. Our team of expert marketing professionals has the knowledge and experience to help you when it comes to all aspects of your marketing campaign. Our services include web design, search engine optimization services, social media management, and so much more.

We are so excited to work with you and help you reach all of your marketing goals!



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