While ads can play a large role in growth and expansion, people want to know what others think of your practice. Social media marketing is a strategy that prioritizes the client experience and feedback. It values brand transparency and honesty.
How many times have you used the internet to search for reviews on a movie, product or even something as simple as toothpaste? It has now become the norm to base our online purchases on the experiences of others because as a society, we value honesty and transparency.
We have no doubt about the quality of services offered in dental practices. We know dentists and their staff go above and beyond to provide patients with an excellent level of care and experience. But sometimes, potential patients need to see those experiences in writing.
Reviews on any social media platform, but especially ones like Google, help to build that trust a person needs to feel before they make that first appointment.
Providing your patients with great service so that they will share their experience with others is one of the leading ways dental social media marketing is beneficial. The more reviews your practice garners, the more reliable and trustworthy it appears for those who search for that kind of service online.
Sometimes, you may even come across a negative review of your practice or one of the dentists. While this may seem discouraging and daunting, it is actually a good opportunity to show the lengths your company will go to in order to keep patients satisfied. Always address a negative review with an apology and a solution. By showing your patients that you value their opinion and their experiences, you will build further trust and credibility.
Reviews, both positive and negative, hold power. Current patients will be able to share their good experiences with potential new patients and you will also have a chance to demonstrate that every client experience matters.