Yeah, you might think that attracting new patients is tough until you learn how to apply conclusive dental marketing ideas and techniques. The surge of new patients will contribute to keeping high-quality revenue. If you’re thinking about bringing new dental patients into your office, take a look at our compiled list of established digital marketing strategies that you can use.
Is Marketing Necessary for Dental Office?
Internet searches have made the digital marketplace extremely competitive, and it is quicker for patients to find dentists within seconds. Data from Google points out that 5% (1 out of 20) of all Google searches are health-related, and a web search drives 3x more prospective patients to hospital/clinic sites than non-search.
For a dental office to thrive, one dentist must be attending to 24-50 new patients every month.
So marketing your dental practice is the key to having a high ranking in the organic search results and ensuring prospective patients will feel secure to book an appointment once they find you.
Setting your Dental Marketing Strategy
Before coming up with dental marketing ideas for your dental office, it’s better to decide which strategy will provide you with the best results. Here are three essential marketing measures to help you get to business.
Establish business and acquisition goals
Next, decide how many new patients you’d want to deal with. Have a practical goal for the number of new patients you like to gain monthly. Note that there are many dental offices within the industry and your community, so be reasonable with your quota.
Select prospective patients that you’ll be inspired to acquire and be vital to your overall success – not those who will exhaust and distress you.
Create a marketing persona or customer profile
You can create numerous profiles, though all must be in accord with the precise customer demands you will encounter through your practice. Your marketing persona must include basic information, like your ideal customer’s age, location, revenue, job title, and other defining characteristics.
After knowing what you want your customer profile to be like, you can focus on them using appropriate branding on the mainstream marketing channels.
Conduct a competitive research
It helps you deduce why customers prefer you or your competition and how your competitor is marketing their products and services.
12 Useful Dental Marketing Ideas
Create a Dental Website
By neglecting or going without your website, you’re restricting your practice and the capacity to generate more leads daily. And when you have a website with a bad quality design, your efforts will be wasted.
Your website can’t just be a standard website that a sizeable dental marketing organization built by reproducing the site of others. Dental patients are incredibly prudent, so if your site doesn’t provide them with the information they want, you may be ignored, regardless of how excellent your practice is.
Here are some dental marketing ideas to boost your website and segments you can include to bring in more patients:
- Online appointment scheduling
- Electronic bill payment
- Live Chat
- Short bio and photo of each dentist
- Content that educates your patients
- Main contact info
- Patient reviews
Optimize for local SEO – One of the compelling marketing ideas is to optimize your website for local SEO. Use the keywords “dentist” and “dental office,” then your city, town, or region, or the phrase “near me,” to bring you closer to those best possible prospective patients.
Include a call to action (CTA) -This dental marketing strategy helps prompt visitors to inquire, hence boosting your conversion rate on your website. “Get free consultation – call us now!” or “Subscribe to our newsletter” are two CTAs you can use. Without a clear CTA, the visitor may miss the subsequent actions to buy a product or ask for your service and will likely exit the site without completing their inquiry.
Optimize for mobile – Your patients are traveling around and carrying their mobile phones with them. In 2020, 53.62% of all website traffic worldwide was generated through mobile phones. Capture those individuals with a fast, accessible mobile version of your admirable website.
Any up-front expenses you derive in creating an optimized website must be quickly reclaimed. Your website must run and perform well 24/7, helping you gain more patients. You must be able to earn back the expense provided that you are promoting your website competently.
Investing in a streamlined new dental website optimized for search engines will cause a significant difference in your online presence. Ensure that your contact information is easily accessible and provide your current patients & potential patients with several contact options.
Update Your Google My Business Page
Google My Business listings are linked to Google Maps, and according to Backlinko, 86% of people look at the location of a business through Google Maps.
Among the advantages of listing your dental business on GMB is that your dental clinic appears among the higher rank of the search results when people look for dental offices near them. Moreover, it guarantees that local customers discover your dental clinic instantly by optimizing every section of your profile. Plus, it grants you control over what potential patients see by correcting your listing (NAP, description, hours, photos, etc.), linking to your website, and even engaging with patients who give online reviews or queries.
Creating and sustaining a clear-cut GMB profile lets you connect with your patients wherever they are.
Optimize Blog for Dental SEO
With a readable and SEO-optimized blog, patients will be able to find your practice. The substance of open knowledge you feed them will build a connection and maybe a new patient for you. If you have a problem drawing people to become involved with your content, perhaps it’s not fascinating enough.
Featuring dozens of high-quality blog content is the fastest method to earn free traffic on Google. Hence, your marketing strategies must include creating blog posts and adding new content monthly.
Every blog content you post adds a page to your website, making it a more extensive and authoritative system. Conversely, this gives you more credibility with search engines, enabling you to appear on top when potential patients search for dental services within the area.
Create Landing Pages
These pages are generally tied with search engine optimization (SEO) efforts, like adding backlinks, headers, and keywords into your text so that Google can quickly identify you as a leader in the dental industry.
Strengthen your Social Media Presence
As a dentist, you must not only leverage social media platforms to advertise your business. You can also adapt it to communicate with your patients and achieve a sense and energy for your dental office. In addition, you can use social media to cross-promote your other patient-acquisition practices.
Facebook can help with lead generation in lots of other things. People browse Facebook for communication, entertainment, and to receive the latest news. Think about how you can share essential dental care information on Facebook with a bit of zest. Add captivating photos, surveys, trivia, and customer testimonials. You can also publish an interactive quiz and even go live.
Assuming you genuinely post exciting and valuable content, social media can be a perfect means to help develop word-of-mouth marketing and expand your dental practice. To get the best results, ensure your profiles should match your company page and be sure to publish inviting, educational content habitually.
Target New Patients with PPC ads
You only pay for ads people click. Although the amount changes based on the competitiveness of your competitors and the local market, a reliable agency can secure you a lower cost coupled with higher conversions.
To prevent spending a lot of money on nonfunctional ads, optimize the proper keywords. Don’t instantly select keywords with a high volume of competition because you will quickly use up your marketing budget. You can monitor performance to modify publication and target and determine the correct target audience.
Local Awareness Facebook Ads
Local Awareness ads (Reach ads) are an excellent campaign to reach a local audience. These ads help inform patients about a special offer or post content relevant to your business. Include a map card and share locally relevant details, like the office address, distance to the clinic, hours of operation, and a “Get direction” link. Your CTA can be used to call or send you messages for more info.
Google Ads (formerly known as Google AdWords) are designed to show up at the top of Google search results. The keywords you choose activate the ads, so if someone searches for “dental practice,” your ad will appear. They resemble organic search results but with an “Ad” label. Google Ads are suitable for any business since the first results on Google usually catch the most traffic for search queries.
Click to Call Ads
- Call-only – These ads only appear on mobile and call businesses when clicked; they never direct to the website.
- Call extension – For desktop or laptop, it’s phone number together with your ad and encourages customers to call you directly. On mobile, this can appear as a “click-to-call” button.
Use Email Marketing
The objective is to promote your business’s products or services. It can help your customers stay up-to-date with the latest updates on the company or promotions of sales and exclusive deals for subscribers by incorporating them into your online marketing efforts.
The whole concept should be simple, personalized, interesting, and engaging. Make your clients feel important and special, not just as leads. And remember, don’t spam your clients. If your emails become too often or pushy, they’ll only end up in the spam folder. Create an eye-catching subject line and a compelling call to action.
Focus On Obtaining Positive Reviews
No new patient will choose a dentist with zero reviews over one with plenty of positive ones. In practice, patient testimonials are the most critical factor in buying decisions. It feeds a continuous positive impression to potential patients and builds a constant brand awareness that aids the business in the short and the long term.
Most customers, including your current patients, are eager to give online reviews for local businesses just upon request. Accordingly, if you gain a few patients from friends or colleagues, politely encourage patients to post and leave positive reviews online.
Your website will be 53 times more likely to appear first on Google if you insert a video in it.
Below are some examples that you can use for your dental office:
- Welcome to the website videos: Make a video that welcomes visitors to your website. You can showcase the culture of your dental team and why your dentistry is unique.
- Patient review videos: There’s nothing more persuasive for prospective patients than the statement of people like them. Before your patients leave your office, offer them an option to leave a video review.
- Educational videos: You can answer patient questions in this video. Provide valuable information about cosmetic procedures and restorative treatments to help them feel more confident before undergoing them.
- Seminar: When you give industry talks or speak at seminars, sharing and embedding those on your website can help express authority and allow your patients to see that you are an expert in your community.
Get Involved in the Community
Sponsoring local events or organizations is an excellent approach for your dental marketing program. Specifically, having your name or business’ logo at a public event will help build brand awareness if you’re a new dentist. If there’s a show or contest, have some of your staff attend to distribute coupons and fliers.
Organizing an event is also a perfect dental marketing idea to attract new potential patients. Offer free dental checkups or special offers to encourage people to attend. Your team could host a seminar for kids to care for their dental health and ensure oral hygiene. Parents will not only be grateful for this but will also visit your office when they need a dentist. Likewise, you could record a video of the event and capture many pictures for your social media pages and website. You could even think of having a ‘Facebook live’ during the event.
If you work with your community, you’ll optimize your clinic’s capability to deliver the best dental care possible.
Consider a Patient Referral Program
The concern is that existing patients don’t always think you are intently seeking to expand your dental office. So how? By extending a comprehensive referral bonus program.
The drive for patients is pretty easy: If your patient refers your practice to someone, and if they visit your office, then a reward will be granted to the initial referrer. This program has the double value of interacting with patients, both new and current patients, and drawing them to your business.
Consider rewards like a free product or a discounted service every time they refer a friend. You could also have an option for charitable giving where your office will donate a certain amount to a local foundation.
To take your referral program to the next level, incentivize your staff who has the most referrals within a specified period. However, ensure that such incentives are permitted in your state.
Create Specific Monthly Campaigns
You can use these to make a start:
- Back to school promotion in September
- Extended Summer Specials
- Oral Health Month every June
- “New year, new you” campaign in January
- Teeth whitening specials for holiday parties
- Mouth Cancer Action Month in November
Specials and discounts can entice patients planning to see a dentist but lack the motivation to switch dentists.
If you’re ready to exploit one, your offer must be as good as your competitors, and it must be distinctive.
Post Card Marketing
Direct mail can likewise be a compelling method of reaching new residents, who probably require a new dentist immediately after settling into your target market.
While you definitely can’t count on postcards to constantly fill your dental office, they can be a tremendous support to have patients walk into your clinic. Direct mail postcards are an efficient tool for building a lasting relationship with existing patients and giving offers or discounts coupons to potential patients.
Need Help To Market Your Dental Practice?
If you need to generate more traffic to your dental practice, contact us NOW!
Merged Dental Marketing is a professional marketing company that delivers creative ways for dentists to expand their business and attract new patients. We are a team of professionals who can listen to your concern and equip you with the right solution.
Call 866-636-9650 to talk with one of our dental marketing experts.