Everything Your Dental Practice Needs To Know About Instagram Marketing
In recent years, Instagram has become the most favourable and relevant social media platform of choice. And this claim isn’t only in reference to personal use – many businesses have come to see the benefits of using such a visual medium to market their products and zservices. It’s likely that you can think of at least one brand that you were introduced to via Instagram, so it makes sense why so many other individuals and businesses are using it to attract potential customers.
All around the world, dental practices have begun using Instagram to share photos with their existing and potential patients. While the primary focus is to retain and attract new business to their dental services, it also allows them to share valuable information and show off a more personal side to the industry.
If you are a dentist who is looking for ways to share and engage with valuable content, creating an Instagram profile for your dental office is a great place to start.
Here is everything you need to know about undertaking dental marketing with this particular social media platform.
In recent years, Instagram has become the most favourable and relevant social media platform of choice. And this claim isn’t only in reference to personal use – many businesses have come to see the benefits of using such a visual medium to market their products and services. It’s likely that you can think of at least one brand that you were introduced to via Instagram, so it makes sense why so many other individuals and businesses are using it to attract potential customers.
All around the world, dental practices have begun using Instagram to share photos with their existing and potential patients. While the primary focus is to retain and attract new business to their dental services, it also allows them to share valuable information and show off a more personal side to the industry.
If you are a dentist who is looking for ways to share and engage with valuable content, creating an Instagram profile for your dental office is a great place to start.
Here is everything you need to know about undertaking dental marketing with this particular social media platform.
7 Dental Marketing Strategies For Your Instagram Account
#1: Ensure Your Business Account Is Turned On
- The address of your dental practice
- The office's business hours
- The practice's telephone number
- Dentist & Dental Office
- General Dentist
- Cosmetic Dentist
- Pediatric Dentist
#2: Thoroughly Optimize Your Dental Instagram Page
Optimization is key for dental marketing on Instagram. After you’ve created a profile, you’ll want to focus on the background of your account. Optimization means ensuring that other users can see your page’s:
Name
Use the name of your dental practice in order to be easily recognizable.
Display Image
This should be your office’s logo or a photo of the main dentist.
Description
Use relevant keywords to describe the services your practice offers and where the office is located.
Website Link
Be sure to link the page of your website that is most relevant to your audience.
Having all of these components on your dental Instagram page will make it easier for followers to understand your service and may even encourage people to make an appointment.
#3: Follow Other Relevant Accounts and Local Hashtags
#4: Create A Social Media Content Plan
Behind The Scenes Posts
Sharing pictures or short videos that introduce staff members is a great way to keep followers engaged and build trust with new and existing patients. Going to the dentist can be intimidating for some so feeling comfortable and familiar with the dentists and hygienists is important for patients.
Case Studies
If someone is looking for a new dentist, they will definitely want to read testimonials or see the results of services performed on current patients. Case study posts on social media are a great way to showcase your work but is it mandatory to get patient permission before sharing photos.
Tagged Photos
Social media is a great place to highlight and share real photos so that they can be seen on followers’ feeds. If your patients share photos of dental work performed by you, feel free to repost those tagged onto your own account. This allows your work to also be shared with your own social network. This tactic applies to both Facebook and Instagram marketing.
Engaging social media posts are crucial to creating interaction with your audience. Plan ahead so that you’re prepared for the month ahead.
#5: Do Extensive Hashtag Research
#6: Make Use Of The Instagram Story Function
#7: Generate Engagement On Instagram
Much of your dental practice’s success on Instagram depends on how you interact with your audience, and vice versa. While posting content is a great place to start, it is only the beginning of getting recognition on the platform. In order to show up followers’ feeds and get on the right side of the complex Instagram algorithm, you need to build engagement. Here are some ways to do so:
Always respond to comments on your Instagram posts
Show your appreciation for your followers by always responding to their comments. This can create a conversation that may just result in gaining a new patient.
Respond to all direct messages quickly and efficiently
If a potential patient and their family members are in the market for a new dentist, they have likely messaged multiple accounts on Instagram. Reinforce how much you value them by responding to their message promptly and answering all questions and concerns.
Ask questions about your stories and in your photo captions
Want to engage with your audience and inform them of important information about your industry? A great way to do that is to ask questions on your Instagram stories or in your photo captions. When you ask a question, you’re more likely to get a comment on a post.
Fill gaps with relatable content
Everyone loves a good meme or a cute picture of a puppy once in a while. While your feed should never turn into a complete meme page, don’t hesitate from posting some humorous photos from time to time. Try to always relate the caption back to a service or product your dentistry offers.
