Everything Your Dental Practice Needs To Know About Instagram Marketing
In recent years, Instagram has become the most favourable and relevant social media platform of choice. And this claim isn’t only in reference to personal use – many businesses have come to see the benefits of using such a visual medium to market their products and zservices. It’s likely that you can think of at least one brand that you were introduced to via Instagram, so it makes sense why so many other individuals and businesses are using it to attract potential customers.
All around the world, dental practices have begun using Instagram to share photos with their existing and potential patients. While the primary focus is to retain and attract new business to their dental services, it also allows them to share valuable information and show off a more personal side to the industry.
If you are a dentist who is looking for ways to share and engage with valuable content, creating an Instagram profile for your dental office is a great place to start.
Here is everything you need to know about undertaking dental marketing with this particular social media platform.
In recent years, Instagram has become the most favourable and relevant social media platform of choice. And this claim isn’t only in reference to personal use – many businesses have come to see the benefits of using such a visual medium to market their products and services. It’s likely that you can think of at least one brand that you were introduced to via Instagram, so it makes sense why so many other individuals and businesses are using it to attract potential customers.
All around the world, dental practices have begun using Instagram to share photos with their existing and potential patients. While the primary focus is to retain and attract new business to their dental services, it also allows them to share valuable information and show off a more personal side to the industry.
If you are a dentist who is looking for ways to share and engage with valuable content, creating an Instagram profile for your dental office is a great place to start.
Here is everything you need to know about undertaking dental marketing with this particular social media platform.
7 Dental Marketing Strategies For Your Instagram Account
#1: Ensure Your Business Account Is Turned On
- The address of your dental practice
- The office's business hours
- The practice's telephone number
- Dentist & Dental Office
- General Dentist
- Cosmetic Dentist
- Pediatric Dentist
#2: Thoroughly Optimize Your Dental Instagram Page
Optimization is key for dental marketing on Instagram. After you’ve created a profile, you’ll want to focus on the background of your account. Optimization means ensuring that other users can see your page’s:
Name
Use the name of your dental practice in order to be easily recognizable.
Display Image
This should be your office’s logo or a photo of the main dentist.
Description
Use relevant keywords to describe the services your practice offers and where the office is located.
Website Link
Be sure to link the page of your website that is most relevant to your audience.
Having all of these components on your dental Instagram page will make it easier for followers to understand your service and may even encourage people to make an appointment.
Optimization is key for dental marketing on Instagram. After you’ve created a profile, you’ll want to focus on the background of your account. Optimization means ensuring that other users can see your page’s:
Name
Use the name of your dental practice in order to be easily recognizable.
Display Image
This should be your office’s logo or a photo of the main dentist.
Description
Use relevant keywords to describe the services your practice offers and where the office is located.
Website Link
Be sure to link the page of your website that is most relevant to your audience.
Having all of these components on your dental Instagram page will make it easier for followers to understand your service and may even encourage people to make an appointment.
