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Everything Your Dental Practice Needs To Know About Instagram Marketing

In recent years, Instagram has become the most favourable and relevant social media platform of choice. And this claim isn’t only in reference to personal use – many businesses have come to see the benefits of using such a visual medium to market their products and zservices. It’s likely that you can think of at least one brand that you were introduced to via Instagram, so it makes sense why so many other individuals and businesses are using it to attract potential customers.

All around the world, dental practices have begun using Instagram to share photos with their existing and potential patients. While the primary focus is to retain and attract new business to their dental services, it also allows them to share valuable information and show off a more personal side to the industry.
If you are a dentist who is looking for ways to share and engage with valuable content, creating an Instagram profile for your dental office is a great place to start.

Here is everything you need to know about undertaking dental marketing with this particular social media platform.

In recent years, Instagram has become the most favourable and relevant social media platform of choice. And this claim isn’t only in reference to personal use – many businesses have come to see the benefits of using such a visual medium to market their products and services. It’s likely that you can think of at least one brand that you were introduced to via Instagram, so it makes sense why so many other individuals and businesses are using it to attract potential customers.

All around the world, dental practices have begun using Instagram to share photos with their existing and potential patients. While the primary focus is to retain and attract new business to their dental services, it also allows them to share valuable information and show off a more personal side to the industry.
If you are a dentist who is looking for ways to share and engage with valuable content, creating an Instagram profile for your dental office is a great place to start.

Here is everything you need to know about undertaking dental marketing with this particular social media platform.

7 Dental Marketing Strategies For Your Instagram Account

While many dentists may think it is enough to simply have an Instagram account for their dental practices, there are a variety of social media marketing tools and strategies that need to be utilized and followed in order to ensure the account’s success. Instagram has a very specific formula and taking advantage of the following 7 strategies will undoubtedly be beneficial to reaching the intended target audience.

#1: Ensure Your Business Account Is Turned On

This is a very simple step, but also one of the most important. Once you have created your profile, make sure it is enabled as a business account as opposed to a personal profile. Business accounts are open to everyone and also allow you to add additional information that a standard account doesn’t offer. This includes:
You will also have access to analytics and the ability to run ads, which can be useful when trying to attract new patients. Additionally, you can also link your business profile to the dental practice’s Facebook Page, allowing for the potential of a greater online presence on various platforms. Be sure to also select a category for your dental Instagram page. The following options are currently available:
You’ll only have the option to select one category for your profile, so be sure to choose the one that best reflects the dental services you offer.

#2: Thoroughly Optimize Your Dental Instagram Page

Optimization is key for dental marketing on Instagram. After you’ve created a profile, you’ll want to focus on the background of your account. Optimization means ensuring that other users can see your page’s:

Name
Use the name of your dental practice in order to be easily recognizable.

Display Image
This should be your office’s logo or a photo of the main dentist.

Description
Use relevant keywords to describe the services your practice offers and where the office is located.

Website Link
Be sure to link the page of your website that is most relevant to your audience.

Having all of these components on your dental Instagram page will make it easier for followers to understand your service and may even encourage people to make an appointment.

Optimization is key for dental marketing on Instagram. After you’ve created a profile, you’ll want to focus on the background of your account. Optimization means ensuring that other users can see your page’s:

Name
Use the name of your dental practice in order to be easily recognizable.

Display Image
This should be your office’s logo or a photo of the main dentist.

Description
Use relevant keywords to describe the services your practice offers and where the office is located.

Website Link
Be sure to link the page of your website that is most relevant to your audience.

Having all of these components on your dental Instagram page will make it easier for followers to understand your service and may even encourage people to make an appointment.

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