Summer Dental Social Media Posts

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November 21, 2023

The dental clinic is not typically the first thing that pops into our heads when thinking about the summer. Most people think of the hot weather, sunlight, beaches, and a hard-earned vacation.

As the summer season approaches, however, it is a perfect opportunity to try and gain patients’ attention, particularly for a multitude of parents with kids who had hectic schedules and struggled booking consultations and regular teeth cleanings. Though it’s not only parents and kids – even older and young adult patients use their recently on-leave summer schedules to focus on their yearly checkups. So, how can you turn this into profit and gain more new patients?

Social media platforms are valuable tools to increase patient retention, reach potential clients, and partake in the industry’s latest breakthroughs. Marketing your dental practice for the summer is an essential and reasonably simple route to optimize your office and referrals this time of the year.

Summer Dental Marketing Tips & Post Ideas

Post Questions For Them To Comment On

Building trust is a vital element of every business. Some dentists discover that their patients are exceptionally active on Facebook and other social media platforms. Be involved with existing patients via regular content such as offering professional dental tips, answering frequently asked questions, and asking them to provide some feedback.

Another way to encourage engagement from your target audience is to pose a question. People like an option to share their views on meaningful topics. Ask questions that involve your patients’ dental care and urge them to participate with a clear call to action. You’ll expand your social footprint and have the patients promote your dental office and services at the same time.

Develop A Fun Summer Contest

Photo Contests

Enter the limelight with a summer photo contest. Invite patients to post photos of their bright smiles to your Facebook page, have them tag you in an Instagram shot, or have them tweet you the picture during a vacation or a dental care routine.

You can also send them an email or postcard explaining to take a selfie with their white teeth and glowing smiles during their vacation – it can be at the beach, on a road trip, hiking, etc. – or after their regular cleaning appointment. Instruct them to post it on your Facebook or Instagram page. Choose a hashtag to make it easier to monitor the entries.

Voting

Voting is an essential part of the general contest plan. Choose the winning photo based on the number of likes or comments a particular photo holds. To remain updated, patients need to like your Facebook page or follow your Instagram account.

Prize

The last part of the contest concerns the prize for the most well-liked picture. To fully utilize the percentage of prospective patients joining, consider having your prizes dental-related and explicitly enticing to your targeted new patients.

At the end of the voting period, choose the photo with the most likes or comments and post the results on your Facebook, Instagram, or Twitter profiles. Leave instructions on how to claim the prize.

Guessing Jar

Get a huge jar and fill it with dental floss, toothbrushes, or candies. Share a photo of it on Facebook and request your followers or patients to take a wild guess at how full the jar is. Announce the winner on your bulletin and social media page and post a picture of them receiving their prize!

Send A “before” Photo For A Free Teeth Whitening Appointment

Before and after images can be very efficient dental marketing tools for your dental practice. Establish the guidelines thoroughly and make sure entrants share their pictures privately through Facebook Messenger to avoid a surge of likely unsuitable “before” smiles and negative comments on your page. Randomly choose the winner and create an “after” post following the whitening procedure.

“Caption This” Contest

This social media idea will involve your followers and patients to be somewhat clever and have a great sense of humour. Caption contests make for effective advertising as they grant both you and your patients to brandish your characters.

Search for a funny image and encourage your followers to caption it. Then, your staff can vote to select the best and wittiest caption.

Contest Tips

Remember to have a promotion disclaimer that distinctly states the dates of the contest, the eligibility, the prize(s), and the dates of the announcement of winners.
Your audiences need a little motivation to join your contest so present something that will be tempting to attract participants.
Create a straightforward call to action, for example, “Participate and Win Awesome Prizes!” or “Like us on Facebook for more information!”
The more appealing the award, the more engagement the contest may reach.
Along with sharing the contest’s mechanics on your Facebook, blog, and website, have posters in your lobby and dental offices as well.

Share Interesting Facts About Summer & Oral Health

Share some videos, articles, or trivia if you discover any that you believe your patients would find fascinating or helpful. Use dental trivia to prompt your followers that they still must visit you for routine cleanings and check-ups, even during the summer months. Search for things related to your patients’ day-to-day lives and oral health routine.

Offer Summer ONLY Deals

Consider summer as the best season to treat as many patients as possible and earn more referrals before autumn arrives (and before people have a tight schedule again). Offers can be based on the preferences of your patient, but here are some suggestions:

Discount on children’s cleanings
Refer a friend reward
50% off teeth whitening procedures
Free check-ups or initial consultation for new patients
A special package deal for specific services – $99 deal for a check-up, X-rays, and regular cleaning

Volunteering Events

If your dental office volunteers as a team at a local charity organization, you should share about it. You already understand that by being present at community events, like local charity drives and benefits, you can acquire priceless exposure with individuals who are new to the community, speak to current patients and potential patients, and, essentially, spotlight your commitment to the health and welfare of the area in general. Your audience will adore the steps you’re taking towards a positive change and respect your dental office even more.

You could also try organizing your summer-themed fundraiser or collaborating with another local company for a joint event — anything to get individuals outside to get an introduction to your dental office.

Share Funny Videos Of Your Team

Be confident to show off your dental team (dentists, dental hygienists, and other employees). Summer is the time of a high spirit and an excellent time to exercise humour in your social media videos. Dental treatment can be scary and cause a lot of anxiety for most patients so a bright and bubbly video can make them feel more comfortable to book their next appointment.

You could also share photos of the team. Announce a new addition to your team with a picture and a short intro. This is a perfect way to acquaint your patients with new staff members.

Fall Campaign Preparation

The back-to-school motive is usually the theme in marketing campaigns as the fall season approaches. Although it’s a fantastic approach to spark parent’s interest, it’s not that simple to distinguish from other dental procedures presenting the same kind of advertisement. That’s why it’s recommended to begin arranging the campaign earlier to have ample time for a more innovative strategy.

Additionally, children are not the only ones returning after a break. Adults are going back to work too, so before the start of fall, it’s a perfect time to attract them with a “back-to-office” advertisement.

Blog Posts

If your website has a new blog post, you have to invite people to read it. Moving traffic to your site won’t only help you get more patients but also improve your search engine rankings. Post content, regardless if it’s old or new, on your social media to continue moving traffic to your web page.

What Not To Post

What not to post is just as essential as what to post and have on your social media platforms. There are things that you must refrain from posting on your Facebook or Instagram pages such as:

Graphic Images Of Orthodontic Cases

Even though you may consider pictures of your severe cases impressive, your patients will view them as disturbing. Pictures like this can also cause more dental anxiety so when in doubt, don’t publish it.

Photos Of Dental Apparatus

Seeing people’s teeth and root systems can be a cause of concern for many patients and dissuade them from booking an appointment, especially after seeing a photo of something they dread.

Too Many Personal Posts

It’s entirely okay to showcase yourself in a friendly way; however, keep the general style of your social media accounts professional and don’t disclose overly personal elements. It’s also in your best interest not to “like” or “share” posts that surround sensitive issues.

Wrap Up

Summer is among the most critical periods for patient acquisition and loading your schedule. Despite popular belief, it can be a remarkably successful season for your office by following these straightforward social media post ideas. We hope you can take advantage of some of them to help make the summer months wonderful for you, your team, your loyal patients, and the community.

Feel free to contact us for social media marketing assistance to help you reach more new patients or have our team post content for you regularly.

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